>
Spara %
Data-driven marketing : in a multi-channel, multi-device world

Data-driven marketing : in a multi-channel, multi-device world

Författare:
Ward, Mattias
Finns i lager 
There's a question all companies wrestle with: How do we best interact with customers in todays multi-channel, multi-device world? Consumers are demanding; no matter what platform, device or channel they're using, they expect a consistent brand experience. Companies need to be aware of this and come up with a multi-channel, multi-device strategy that is aligned with all company departments, in real-time.

DATA-DRIVEN MARKETING collects all the information you need to achieve all this and more. For digital marketers looking into the future and beyond; for executives planning the next step for growth; for anyone keeping their thumb on the pulse of the digital world. This book will give you the tools and knowledge you need to successfully adapt to the modern marketing ecosystem, covering:

- The importance of being customer-centric and providing a consistent brand experience
- How to break the shackles that keep your data in isolated silos
- Bridging the gap between offline and online, to increase customer lifetime value
- The legal landscape and issues regarding data and customer privacy 
- Valuable lessons from companies pursuing the nirvana of a Single Customer View
- Practical tips on how to start using customer profiles for your marketing

Mattias Ward has first-hand knowledge of the data-driven economy. After founding the successful company Innometrics (later acquired by APSIS, www.apsis.com), he's now an evangelist for Profile Cloud, spreading word of this new technology for professionals and marketers around the Nordics. Mattias lives in Stockholm with his wife and 4 daughters.
  • Språk:
    Engelsk
  • Sidor:
    208
  • Förlag:
    Roos & Tegner
  • Bandtyp:
    Paperback / softback
  • Utgivningsdatum:
    2016-11-09
  • Utgåva:
    1
  • Upplaga:
    Ekonomi, finansväsen, näringsliv och management
  • ISBN-13:
    9789187905681
  • ISBN-10:
Vägledande pris:
  274,50 SEK
Antal
Köp
Lägg i varukorg

Billig frakt med Bring - 19,95 SEK
Snabb leverans - 3-7 vardagar
90 dagars returrätt på alla böcker


Leverans sker med Bring - och kostar 49,95 SEK
Snabb leverans - 3-7 vardagar
 

Genom Buuks kunde jag spara mycket pengar, när jag handlade böcker.
Det är super att man kan använda sitt medlemskap även på Pluus.
Jättebra koncept!

  • Behöver du hjälp?Ring +46 40 668 81 17
  • 90 dagarsreturrätt på alla böcker
  • Priorparken 833
    2605 Brøndby
    info@buuks.se
    CVR: 39581051

    Ingen försäljning, avhämtning
    eller returnering på adressen.


    Betalning Säker betalning på nätet

  • Kundservice
    Ring til oss: +46 40 668 81 17
    Vardag:
    09.00 - 12.00
    13:00 - 15:00
    Helg:
    Stängd
    Svarstid: 24 timmar (Dock inte helgdagar)
    Chat
    Mån - Tors:
    08:00 - 12:00
    13.00 - 16.00
    Fredag:
    08:00 - 12:00
    13.00 - 15.30
  • Genväg Startsida
    Varukorg
    FAQ
    Medlemsvillkor
    Handelsvillkor
    Sekretesspolicy
    Vem är vi?
    Mitt konto
  • Registrera till nyhetsbrev Registrera dig till vårt nyhetsbrev och få exlusiva erbjudande och nyheter från shoppen. Du kan när som helst säga upp ditt nyhetsbrev.