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Mcquails media and mass communication theory_0
Mcquails media and mass communication theory
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Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition:* Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined.

* An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. * Further discussion of what we want and expect of media and society in all chapters. * New and revised material, including a new chapter 'A Canon of Media Effects', bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.

A vitally important for all students of Media and Mass Communication in the 21st century.


  • Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition:* Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined.

    * An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. * Further discussion of what we want and expect of media and society in all chapters. * New and revised material, including a new chapter 'A Canon of Media Effects', bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.

    A vitally important for all students of Media and Mass Communication in the 21st century.


  • Höjd: 23.2

    Bredd: 18.7

    Antal Sidor: 672

    Nettovikt: 1.245 kg

    Författare: Mark Deuze

    Språk: en

    Bokformulär: Paperback / softback

    Förlag: Sage publications inc

Mcquails media and mass communication theory
Produktnummer: BI_9781473902510

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